Create Your Content

So let’s get down to the nitty-gritty of creating your newsletter.Just what are you going to write about? The thought you put into creating your content is absolutely critical to the success of your newsletter. Your newsletter will only generate positive results if the content is good. Click to Tweet And I’m not just talking […]

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Decide On Your Format

Decide On Your FormatSo you’ve thought about the content but now you need to decide how best to display it. The format of your newsletter involves thinking about the type of content you’re going to create. For sure your content will evolve over time as you figure out what works and what doesn’t. Anyway, your business […]

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Get Clear On Your Objectives

Get Clear On Your ObjectivesSo we’ve established why starting a Newsletter is a good idea but now I’ll go into the first of the three simple steps to get you creating content that works!This first step is super important.In order to wield the power of a printed newsletter you need to understand the Newsletter Code. In short […]

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Why Starting a Newsletter is a Good Idea

As you know starting a printed newsletter is a smart idea.   In fact it’s probably one of the best tools you have at your disposal to build relationships with customers. And that’s not all. A printed newsletter can do all the following too: 1.    Keeps you top of mind and therefore helps you KEEP existing customers 2.    Builds your […]

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Send Your Customers Some Love

The time of year has come to send our lovely customers Valentines Cards. But why? By sending cards, you keep your company’s name and business at the forefront of peoples minds. Personalized cards make a good impression of you. Many companies focus solely on other marketing materials so greeting cards can represent a nice change. […]

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